For years as a Senior Writer at TechCrunch, hordes of PR people (and their endless pestering) slowly took their toll on Jason Kincaid's sanity. Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

• Traction: A Startup Guide to Getting Customers
• Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
• Zero to One: Notes on Start Ups, or How to Build the Future
• Making It Right: Product Management For A Startup World
• The Alliance: Managing Talent in the Networked Age