WHAT VALUABLE COMPANY IS NOBODY BUILDING?

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.

'Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.'

ELON MUSK, CEO of SpaceX and Tesla

'This book delivers completely new and refreshing ideas on how to create value in the world.'

MARK ZUCKERBERG, CEO of Facebook

'When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.'

NASSIM NICHOLAS TALEB, author of The Black Swan

• Traction: A Startup Guide to Getting Customers
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
• The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution
• Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
• Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth