EXPORT DRIVE: BMC & British Leyland Cars in Europe and the World 1945-85.
Genre: Kindle Edition
Author: Chris Cowin
Price: £0.00
By the author of “British Leyland: Chronicle of a Car Crash” this chunky book looks at how Britain’s car industry fared in foreign markets during the forty years following 1945, a period which saw British firms overtaken by Continental and Japanese rivals.
First Austin, then BMC (the British Motor Corporation) and finally British Leyland are profiled as “a thread”, focusing on export activities and overseas operations. Highs and lows experienced in the Commonwealth, the United States and Europe are treated distinctly, with the main emphasis being on Europe.
It’s a book about the car industry, but written by a “petrol head” it includes plenty of detail on actual cars and 70,000 words of text. Illustrations include many colour images and period photography sourced from the British Motor Industry Heritage Trust archives.
First Austin, then BMC (the British Motor Corporation) and finally British Leyland are profiled as “a thread”, focusing on export activities and overseas operations. Highs and lows experienced in the Commonwealth, the United States and Europe are treated distinctly, with the main emphasis being on Europe.
It’s a book about the car industry, but written by a “petrol head” it includes plenty of detail on actual cars and 70,000 words of text. Illustrations include many colour images and period photography sourced from the British Motor Industry Heritage Trust archives.